This project is to explore the future development of your field. Because of my major is Graphic Communication, I did some research about three very famous graphic designers.
The first artist is Louise Fili. Louise is very good at typography and loves the cover design very much. She has designed a large number of book covers. The reason she started designing the book cover is that she feels the book covers designed by designers who like to use fixed fonts were boring. This is a very interesting reason. These designers feel that redesigning the font will cause more trouble because if the font is redesigned, it needs to be re-created templates in the printing. This is very time consuming and expensive. And she still insists on hand drawing until now. she said, “My design process is still the same since I don’t use a computer—although I rely on my skillful staff to bring my sketches to life digitally.”
The second artist is Paula Scher. Paula is also very good at font design, she also did some environment graphic design. Her most of works include typography. In Paula’s works, you will see a lot of text so some people say that her design is maximalist. But Paula said, “less is more, more is more, it’s the middle that’s not a good place”. I don’t think this sentence is completely corrected , but minimalism or maximalist will make it easier to form a design style.
The third artist is Kenya Hara. Kenya is a Japanese designer. He has many identities. He is a graphic designer, a university professor, a curator and an artistic director of MUJI. RE-DESIGN is an exhibition he planned in 2000. He invited many designers to participate . Designers used daily necessities or common objects in our life to design. The work in the photo is a match made with dry branches. “Horizon” is a series of posters for MUJI. These posters are all designed by Kenya. His style is minimalist, he believes that design needs return to the source. And he thinks that all design can not only consider short-term but also focus on long-term impact.
Hazel 